Filter & Sort
Advancement leaders are charged with building an institutional culture of philanthropy. Establishing a cultural equivalent for the work and leadership of marketing is long overdue.
Prioritize relational engagement over algorithms to leverage earned conversation and drive positive sentiment.
Higher education isn’t a monolith, but media attention on trends that aren’t impacting your campus can cause confusion. A community college president considers how and when to respond.
Advantages include: automation, personalization and increased engagement.